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How to run a spa
Your Guide to Owning a Spa with Higher Profits, a Loyal Client Base, and Professional Business Management.
Learn from the global spa experience of Spa Company’s CEO.
About the Book
How to Run a Spa is more than just a book — it’s your roadmap to success in the spa and wellness industry, packed with strategies you can implement right away.
Inside, you’ll gain practical insights into business strategy, marketing, team management, pricing, creating exceptional customer experiences, and boosting profitability for long‑term growth.
Perfect for both first‑time founders and seasoned owners ready to scale with confidence.
What You’ll Learn
✴️ Analyze Industry Trends: Spot opportunities in the spa & wellness market and stay ahead of the curve.
✴️ Marketing that Works: Campaign ideas, promos, and channels that actually bring bookings.
✴️ Finance & Profitability: Control costs, price smart, and grow margins sustainably.
✴️ Define Clear Strategy: Position your brand, set pricing, and choose the right business model.
✴️ Lead & Grow Your Team: Hire, train, and motivate therapists and front-desk like a pro.
✴️ Create WOW Experiences: Turn first-time visitors into loyal fans with memorable service.
☑️ Free Checklist: Spa Profit Accelerator
Get a one‑page checklist to boost margins—delivered to your inbox!
About the Author
Michal Masiar, Director of Spa Company, has spent more than a decade helping spas and hotels—from boutique parlors to multi-location brands—boost profits, attract loyal clients, and build sustainable operations.
Drawing on hands-on experience in consulting, recruitment, and daily management, How to Run a Spa distills his proven strategies into practical steps you can apply immediately to grow your business and stand out in the competitive wellness industry.
What Readers Say
"This book transformed the way I manage my spa. Michal’s strategies helped me attract more high-end clients and keep them coming back. It’s like having a personal mentor guiding you step-by-step."
"I’ve worked in the spa industry for over 12 years, and this is the most practical guide I’ve read. The sections on team management and service excellence are worth the price alone."
"I run a busy Thai massage spa in Zagreb, and the marketing tips in this book gave us a big boost in bookings. Every spa owner should have a copy on their desk for fresh ideas and direction. It’s a must-read for spa business growth."
Choose Your Format
Print Book
Premium paperback, matte cover
$
19.99
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~170+ pages
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Ships internationally
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Includes a bonus PDF checklist
eBook (PDF)
Instant download
$
9.99
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DRM‑free PDF
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Readable on any device
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Free updates for this edition
Popular
Bundle
Save more when you get both (Print + eBook)
$29.98
$
24.99
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Paperback + instant PDF
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Priority support
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Includes a bonus PDF checklist
Best Value
Frequently Asked Questions
What formats are available ?
Both a print paperback and a DRM-free eBook (PDF). Buy individually or as a discounted bundle.
How do I read the eBook ?
You can read the PDF on any computer, tablet, or phone. It works great on iPad and most e-readers that support PDF.
Do you offer bulk or corporate orders ?
Yes, contact us for team pricing and branded bundles for hotels and spa chains.
How will the print book be delivered ?
Worldwide shipping via a tracked courier. Typical delivery time: 5–12 business days depending on destination.
Is there a refund policy ?
eBooks: 7‑day satisfaction guarantee. Print books: replacements offered for damaged shipments. See policy at checkout.